Playtika Offers 683M Euros to Acquire Rovio, Creating Global Mobile Gaming Leader

• Playtika Holding Corp. sent an acquisition proposal to Rovio Entertainment Corporation to buy the company for 683 million euros.
• The offer values each share of Rovio at 9.05 euros, or about 60% higher than the company’s closing price on January 19.
• Playtika CEO Robert Antokol commented that the combination of Rovio’s and Playtika’s assets would create a global mobile gaming leader.

Israel-based mobile games developer Playtika Holding Corp. has sent an acquisition proposal to Finnish video game developer Rovio Entertainment Corporation, offering to buy the company for 683 million euros. This is the second offer made by Playtika to Rovio, and it values each share of Rovio at 9.05 euros, or about 60% higher than the company’s closing price on January 19.

Playtika CEO Robert Antokol expressed his enthusiasm for the potential acquisition, stating that the combination of Rovio’s and Playtika’s assets would create a global mobile gaming leader. Antokol also noted that the acquisition would allow Playtika to access Rovio’s vast portfolio of games, which includes the popular Angry Birds franchise.

The acquisition offer has been sent to the Rovio Board of Directors, but no agreements have been made between the companies. It is not yet certain whether the transaction will materialize or eventually be completed. However, the potential acquisition could be beneficial for both companies, as it would strengthen Playtika’s global presence and provide Rovio with a secure source of income.

The mobile gaming industry has seen immense growth in recent years, with Playtika’s revenue increasing by more than 20% in 2020. The acquisition of Rovio could further bolster Playtika’s position in the industry, allowing the company to capitalize on the rapidly expanding market.

If the acquisition is successful, it could result in a major shake-up in the mobile gaming industry. With the added resources and combined intellectual properties, the newly formed entity could become a major force in the industry.

At this point, it is too early to say whether the acquisition will go through. However, with the offer on the table, it is clear that Playtika is eager to acquire Rovio. Only time will tell if the deal will be completed, and what the implications will be for the mobile gaming industry.